It's a wonder to me why, considering this product's necessity to my near-daily skincare ritual, I have yet to write a review on this. I seem to be doing that a lot lately! Anyway, this serum is perfect. It's jelly-stretchy the way I like my hydration products to be. It's free of silicone, fragrance, colorants, essential oils, and synthetic solvents. It's a workhorse and a baggage-free boyfriend (or girlfriend, or whomever they identify as). It does what it's supposed to do, and performs better than others in my experience, and nothing less. What it is:

Just as water keeps dancers' muscles in perfect working order, Hydrate serum will bathe your thirsty cells in humectants and soothing botanicals to keep your skin working in the same way!Hyaluronic acid, stabilized Vitmain C, and hexapeptides combine with cucumber, tamarind, and passion flower extracts to give you healthy, dewy skin all day long. AM/PM: Apply 3-5 drops to freshly cleansed skin to hydrate thirsty cells. Also suitable for the delicate eye area. Dab a small amount around eyes to hydrate and refresh.

What you get is an aloe juice based hydration serum. This serum is free of water, which I appreciate. Aloe is a natural humectant, so the fact that this serum is based around a humectant and not a solvent - aka water in this case - means that it has even more hydration power. And it performs that way in my experience, and every other person I've talked to who loves this serum. It provides really deep moisture replenishment in the sense that my skin feels hydrated and stays hydrating. I've had hydration products that have actually sucked moisture out of my skin, which is clearly polar opposite of what I'm aiming to achieve with a hydration product. I digress. It's so hydrating, in fact, that it's my go-to serum form mixing with my daily Vitamin C's. Six out of seven days, mainly because I'm just a forgetful person and I slip, I use a Vitamin C in the morning. I find almost all of them to be drying, so I'll often mix them with a hydration serum to counteract the dryness. Jordan's has meshed well with every single one of them, and will likely to do so regardless of which one I test. I love Vitamin C and I love hydration. The combination together is really what I find keeps my skin at its peak.

Beyond the hydration, Jordan has included a peptide to provide regenerating support toward healthy cells. This may mean you'll see a reduction in fine lines over time, and I ain't bothered about that. There is even sodium ascorbyl phosphate, which is a light and air stable form of Vitamin C that can act as an antioxidant and gradual skin brightener. The clear packaging is totally okay to have in this case, because ascorbic acid isn't being used. If you'd like to know more about this serum than I can tell you, Jordan made a video talking all about this serum:


Aloe Barbadensis Leaf Juice *Organic, Vegetable Glycerin *Organic, Hyaluronic Acid, Sodium Ascorbyl Phosphate, Xanthan gum, Gluconolactone, Tamarindus Indica (Tamarind) Fruit Extract, Cucumis Sativus (Cucumber) Fruit Extract, Passiflora Incarnata (Passion flower) Extract, Acetyl Hexapeptide-51 Amide, Sodium Benzoate, Salix Nigra (Willow) Bark Extract *Organic

*Note: Some people cannot tolerate sodium benzoate on their skin. While it is considered "food-grade," it can cause reactions on some skins. It seems to be fairly few and far in between, but it's worth considering. I recall a conversation I had with Jordan about this choice of preservative, and he explained that the percentage of sodium benzoate needed to effectively preserve the formula was significantly less than some of the other commonly used preservatives, so he went with the former of the two. All ingredients aside, this product as a whole works. It's a no-frills hydration serum that over-delivers on its intentions. It floods my skin with moisture, and any oils I use on top keep it there. It does so without any tackiness, stickiness, or irritation. I will continue to use this for as long as I'm putting products on my face - a long time. There's something special about it that my skin loves and responds to more than other serums with similar textures and similar concepts. It never rolls on my skin, and the lack of silicone seems to suggest that. It's one of my most recommended products ever because I think everyone can benefit from it, in some way, shape or form. It's really hard to find words to explain how much my skin loves this serum because I don't think it'd be possible. I consider this a non-negotiable product because I really can't imagine not having this in my wardrobe. I reach for it constantly, it provides the results I'm looking for every single time, and I'm proud to support a friend and a brand that I believe in. When something is good, you want other people to know about it. Consider this a really long and media-robust text message, my friends. PS: I find a bottle lasts forever. It's a wonder how I've only been through one and a half bottles considering just how often I use this. Jordan Samuel Skin Hydrate Facial Serum $29 for 1 fl oz or 30 mL Available exclusively from Jordan Samuel Skin - International Shipping is available.


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